Sri Lanka has made remarkable strides in global tourism, recording an impressive USD 3.17 billion in revenue for 2024, according to the Central Bank of Sri Lanka (CBSL). This marks a 53.2% increase from the USD 2.07 billion earned in 2023, solidifying the island’s status as a top global destination.
The surge in revenue is backed by a significant rise in international arrivals, with over two million tourists visiting the country—an increase of 38.1% compared to the previous year. This growth has been largely driven by targeted international marketing campaigns, renewed efforts to spotlight Sri Lanka’s cultural heritage and natural beauty, along with traveller-friendly policies such as improved connectivity and streamlined visa procedures.
Looking ahead to 2025, Sri Lanka has set ambitious goals, targeting three million tourist arrivals and aiming for USD 5 billion in tourism revenue. To achieve these milestones, the government is prioritising tourism infrastructure upgrades, promoting eco-conscious travel experiences, and encouraging community-based tourism ventures. By blending cultural authenticity with sustainability, the country aims to offer unique and transformative travel experiences.
Beyond the impressive figures, the tourism boom is directly benefiting local communities. From rural artisans to boutique hotel owners, many are reaping the rewards, with thousands of jobs created across the island. This positive trend is particularly empowering women and youth, further cementing tourism’s role in inclusive economic development.
With its unmatched diversity, ranging from golden beaches and ancient temples to thrilling safaris and vibrant cultural festivals, Sri Lanka continues to captivate global travellers. By staying committed to sustainable tourism practices and innovative strategies, the island nation is positioning itself as a leading global travel destination for 2025 and beyond.